It is not known exactly how long the expression “content is king” (German: “Inhalt ist der König”) has been widespread. What we do know for sure, however, is that the statement is just as true today as it was before. What you write, how you consume it, and where you share it is essential. The world is digital. How you share information has changed radically. The same applies to digital publication and thus the publication of magazines. YumpuPublishing has been in the digital publishing business for some time and has since learned a lot about online readers. The platform encourages brands to interact with customers in interesting and different ways. Digital publications with the help of YumpuPublishing, therefore, lead to more reach and more sales.
If you work on the basis of “content is king”, you shouldn’t forget that digital publications have become indispensable. With this principle in mind, in order to produce successful publications, one should know and implement the five key reasons. Digital publishing offers a very high added value for your own brand and for the company.
What are 5 reasons for digital publishing to be a success?
- Create diversity
If you invest in magazines, catalogs, etc., you have to be careful to maximize the ROI for your own brand. For this one has to consider the readers. You have to think about how you can encourage them to engage more with the content and the brand!
Millions of readers visit the YumpuPublishing platform every day. With the services offered, the publications can reach even more readers. Digital publications are accessible from anywhere around the world. So there are readers waiting to read and share the content.
So if you use YumpuPublishing in the field of digital publishing, you will reach a new group of readers. You can create digital publications for free with the FREE plan. If you want to achieve additional coverage, you can also opt for the adFREE plan or the WEBKiosk plan.
- Breathe life into the content
The written word is becoming more and more important. People always enjoy reading. However, the way people around the world consume information has fundamentally changed. Gone are the days of compelling stories and fascinating images. To compete in publishing, digital publications need to be able to do more than just look good. Today you have to educate readers, fascinate them with interactivity and provide one or the other enlightenment.
Publications that have been created with YumpuPublishing can be enriched with interactive content. You can embed videos in the publications to animate the pages. This is how you can breathe life into your work and your brand. You can also add an audio track to the digital publications. The stories told to stimulate the consumer’s imagination. And to further promote interactivity, you can also embed image galleries and links.
As you can see, the interactivity of the content in digital publishing is an important point for success. Ultimately, it attracts new readers and ensures that you spend more time with it and ultimately remember it. All of this offers readers great added value.
- Share on social networks
Even as a child, we were taught that sharing is important. This childhood lesson is also beneficial for those who want to create digital publications. Nowadays you have to make sure that you not only share the magazines yourself, but that readers share them too. Best as simple as possible.
You have to encourage people to share the digital publications and have fun with them.
With YumpuPublishing you can share the created digital publications on Facebook, Twitter and Co. in the same moment. The moment you convert the PDFs into online publications. So posting a PDF on Facebook is not that difficult.
If you get in contact with the readers by e-mail, you can easily link to the publications. As a result, your own brand is just a click away from readers.
It’s one thing to digitally publish the publication and another to ensure that the publications are responsive.
How readers interact with digital publications and the brand has changed fundamentally in recent years.
Smartphones and tablets have become the devices of choice for readers to access the content of digital publications. When publishing, you have to make sure that the content is easily visible on all end devices.
Yumpu Publishing does all of this automatically and ensures the security of the brand.
- Upgrade website
The added value is an important advantage. The digital publications, the brand, and the company are very important when you have an embedded publication for any blog or website.
The unique quality of the ePaper with a page-turning function adds a tactile element to the website. It lets readers delve even deeper into the words, videos, and pictures.
If you use the platform for digital publishing, you can be sure that every publication you embed looks fantastic.
Create a digital publication on Yumpu Publishing and make full use of its potential – great.
With the products offered, such as the FREE plan, the adFREE-, the WEBKiosk-, PROKiosk, and the APPKiosk plan, you have a large selection.
With digital publishing you can unlock the true value of your own brand.