To help you maximize your brand’s potential, we want to share a few examples of how you can make some really small tweaks to the format of your content that will see huge changes in how your publications are used, their impact, and the numbers of people who read them. We have found out that the more engaging your publication is, the more you bring it to life, the more popular your publications will be. Also, if you have a dedicated Web Kiosk that showcases your branding and designs, your followers will follow you anywhere!
Here are a few examples of multimedia publications and Web Kiosks that we think are making waves on YumpuPublishing.
Storytelling with slideshows – Südkurier
This is a great example of bringing a community newspaper to life. The standard articles all look vibrant and engaging on the digital newspaper page, but then they have added slideshows of images in some news articles, making them stand out and automatically draw the reader deeper into the publication. Slideshows are such a simple way to activate your publications and to give them a sprinkling of the wow factor.
Bringing a brand to life – Doppelmayr
Big industry calls for a big branding and a brand that can be enjoyed in multiple digital formats is the top of today’s charts. This detailed and engaging publication from the company Doppelmayr is the perfect example of multimedia embedding in a Yumpu publication. The magazine is designed to bring to life complex engineering stories in breath taking locations, and this magazine does that through multiple videos and slideshows dotted around its pages. Readers are inspired and excited to read more of their multimedia publications and want to share it with their friends. The videos add a depth to the stories that otherwise might not have had the same impact if they have simply been written.
Web Kiosk Examples
Sleek and Unique – Bold
Lifestyle publishing is one of the most competitive magazine sectors. The trends come and go so quickly, it is those brands that hold their own, that stay true to themselves and that really are unique that will last in the industry. The magazine Bold have taken this on board and have designed a unique and sleek Web Kiosk. In their private online space they are free to own the shelves, to own the design and to own the branding, making sure their content looks as good as the photos in the magazines themselves. Their Yumpu.com Web Kiosk gives them confidence in a market that needs it and they get all of this for only €79 or $95 a month.
Up and running – Laufen DE
Runners are a tribe that follow the leaders and trust winners. Running magazines need to beat the competition to get the attention of, and build trust with, these driven and hardworking athletes. By creating their very own branded Web Kiosk, Laufen DE, have a dedicated hub for runners. They have built a centre that they return to again and again because, with the collection of top information from the writers, Laufen DE also has a branded and personalised Web Kiosk that is recognisable and trusted. They also use the Web Kiosk as a place where readers feel safe and engage with, allowing them to manage subscriptions and private reader groups, securely and without hassle.
A world of your own – Salzburger Sportwelt
Holiday makers and tourists begin their holidays as soon as they go online to start researching where they will go. Salzburg recognised this opportunity to build a brand relationship for the very start with their brochure readers and created a Web Kiosk to house all the brochures and information any holiday maker could ask for. Their Web Kiosk is light and airy; it holds shelves of tailored magazine and content that will allow the readers to fall in love with the brand of Salzburger before they even leave their homes.
Multimedia publications are more popular than ever because they increase engagement and give readers a different reading experience. If you aren’t or your business isn’t using the power of digital multimedia content yet, it may be time to do so now. Make your brand stand out with the help of YumpuPublishing!