We do not know exactly how long the term ‘content is king’ has been around. As a guess, we’d say over 10 years, maybe even more? One thing we do know for sure is that the statement is as true today as it has ever been. What you write, how it is consumed and where you share it is crucial. The world is digital, how information is shared has changed and magazine publishing has changed too.
At Yumpu.com, we have been working in digital publishing for some time now and we have learnt a lot about the industry, but we have learnt even more about online readers. We always encourage brands to engage with their consumers in interesting and unique ways. Today, when we are asked how to best do this we have one simple answer, digital publishing.
Digital publishing has evolved into an agile, interactive and versatile tool for magazines, catalogues and brochures. If ‘content is king’, then digital publishing is its perfect queen, the ultimate partner. With this in mind, we want to share with you our 5 key reasons digital publishing adds value to your brands and your business.
Reasons why digital publications can add value to your brand and your business:
Spread your net wide
When we invest in our magazines, catalogues or brochures, be it photography, guest editorial articles or simpler review pieces, we have to make sure we maximise the ROI for our brands. In order to do this, we have to consider our readers and how to encourage more of them to engage with more of our content, and most importantly, more of our brands. The platform Yumpu has millions of readers coming to the website every day and, with the services we offer, more readers will open up your publications and you can open up more of your brands to the growing Yumpu audience around the world.
There is a new audience waiting to read, share and respond to your content and by using our digital publishing services, you will develop a new audience that otherwise might not have found you. Another way in which Yumpu is great at supporting your ROI is the cost effective products we offer, you can generate unlimited digital publications that will have unlimited potential for free and should you wish to have our AdFree option, then it is only €8 or $10 a month.
Come to life
The written word will always be important. People will always want to read and enjoy reading however; the ways in which people, the world over, consume information has changed. Gone are the days of simply offering spellbinding stories and mesmerising images. To succeed in publishing today you need to make sure your digital publications can do much more than look good, today your digital publications must educate, excite and enlighten your readers.
The ways in which digital publications from Yumpu can do this are allowing you to have fully interactive content. You can embed videos into your magazines, animating your pages, bringing your work (and your brand) to life. You can add audio to the digital publications so people can be told stories and you can spark their imagination. It is also possible to add slideshows and links to further increase interactivity. In sum, interactivity of content is paramount for success in digital publishing because it encourages new readers and it also makes your work memorable, offering greater value to you and your readers.
Share, share and share
We are told as children that it is nice to share and that it is important to share. That childhood lesson has served those who are successful in digital publishing very well. Today, you have to make sure you not only share what you publish, you also have to make sure those readers who want to, can also share your magazines and you have to make it as simple as possible for them to do so.
Encouraging people to share your work and enjoy it is the difference between a good digital publication and a fantastic one. With Yumpu, your digital publications are ready to be shared on social media the moment the PDFs are converted to online publications. If you use email to reach out to new readers you can also, very simply link images and text to your publications making your brand only one click away for your readers.
It is one thing to be publishing your publications digitally and it is another, very important thing, to make sure your publications are all responsive. The ways in which your digital publications, and your brands, are engaged with has changed monumentally over the last few years. Mobiles and tablets are the ‘go to’ devices on which readers now enjoy the content of digital publications. You have to make sure when publishing your publications that they can be enjoyed, hassle free, and without compromising the brands on all possible devices. Yumpu allows you to have this agility guaranteed and protects your brand in this mobile age.
Elevate your websites
Last, but by no means least, one key advantage for your digital publications, brands and business as a whole, is the wonderful value an embedded publication can add to any blog or website. The unique quality of the page turning e-paper adds a tactile element to websites, drawing readers further into your work and deeper into your words, videos and images.
When you use Yumpu for digital publishing you can be sure that every publication you embedded into your websites and blogs will not only look fantastic, but that it will also bring the sites to life with a newfound energy and engagement.
Go to Yumpu.com to find out how you can maximise the potential of digital publications and to discover more about the products available. Unlock your brand’s true value through digital publishing.