How Can You Offset Traffic Losses from AI Overviews in the Travel Industry – and Why YUMPU Is the Answer

Distribute Content Beyond Traditional Search

AI Overviews reduce the click-through rate on traditional search listings because users get answers directly in the overview snippet. With YUMPU, you can turn your content into visually engaging digital magazines, brochures, or catalogs and distribute them outside of Google—on platforms like:

• Social media

• Email newsletters

• QR codes

• Embedded viewers on your website

This gives your content a second life and a new stream of traffic.

What Is YUMPU and How Does It Work?

YUMPU is a digital publishing platform that converts PDFs into interactive, flip-through online magazines, brochures, and catalogs. These can include multimedia like videos, links, and forms, and be embedded on websites, blogs, or social media.

Thanks to YUMPU’s integrated search functionality, your ePapers are easy to find within the platform.

YUMPU by the Numbers:

• Flipbook readers per year: 300+ million

• Total uploaded documents: 30+ million

Why YUMPU Is a Smart Fit for the Travel & Tourism Industry

For travel operators, destinations, and agencies, YUMPU offers powerful benefits:

• High reach: Flipbooks are not only beautifully presented but also optimized for search engines.

• Extended customer journey: Interactive elements like videos, slideshows, and links keep users engaged and deepen interest.

• Visibility beyond AI Overviews: Since these publications live outside of Google’s direct ecosystem, you gain back control over distribution.

💡 Pro Tip: Why Should You Use ePaper in Sales

Build Stronger Brand Connections Through Interactive Storytelling

Travel providers can use YUMPU to craft emotional, visual stories—for instance, multimedia travel magazines with embedded booking buttons, video tours, and high-quality imagery. These not only increase time on page, but also build trust in your brand—especially when search visibility is declining due to AI.

Boost SEO with Smart Content Recycling

Don’t let content disappear into the AI abyss. With YUMPU, you can transform it into interactive publications. Embed links to booking pages or landing pages directly into your PDFs to drive traffic and backlinks—no top-ranking search result required.

Showcase Thought Leadership—Without Relying on Google

Position yourself as an expert with themed publications or industry insights. Even if Google doesn’t spotlight your content, you can still build authority.
Example ideas for monthly YUMPU travel magazines:

• Top 5 Hidden Gems in Greece

• Spring Travel Trends in Austria

• Sustainable Travel Ideas for 2025

These can be easily shared via newsletters, social media, or B2B outreach.

Make ePapers Part of Your Marketing Strategy

You can seamlessly integrate Flipbooks into your existing campaigns. Use them for:

• Destination brochures

• Seasonal travel flyers

• Event and insider tip magazines

With smart keyword targeting, you can also tap into long-tail searches like:

• “Best family destinations in Italy 2025”

• “Digital travel catalogs for Switzerland”

Hybrid Option: Digital Catalog Meets Booking Tool

YUMPU combines the familiar feel of print with the interactivity of modern online tools:

• Flip-through experience like a real magazine

• Clickable “Book Now” buttons on every offer

• Embedded videos, hotel links, and booking forms

Example: Page 10—7 days in Tenerife, Hotel X → Click “Book Now” → Goes straight to booking page.

Smart Use of QR Codes

Print fans? No problem. Add a QR code to printed catalogs with a message like:

“Browse & book all offers online too!”

Link to your YUMPU magazine or a filtered version (e.g., only Italy trips).

Build Trust Through Personalization

Today’s users expect human touchpoints:

• Endorsements like “Travel expert Lisa recommends...”

• Embedded booking consultations via Calendly or WhatsApp

This bridges the gap between digital convenience and personalized service, which is still key for many.

Track & Optimize with YUMPU Analytics

With YUMPU Analytics or UTM links, you can:

• Identify your top-performing pages

• Understand where drop-offs happen

• Analyze user behavior

These insights help you fine-tune your content and increase conversions.

Leverage Internal Links for SEO & Engagement

A bonus: your ePapers can link to blog posts or drive traffic to specific landing pages. That supports both your SEO and broader content strategy.

Enhance UX with Visuals

Use a high-quality cover image for your Flipbooks and include alt text like:
"Interactive travel ePaper for European destinations"
This boosts visibility in Google image search. A video teaser or a 2025 travel trends infographic can also add a nice visual touch.

How Do Travelers Book Today—Online or via Catalog?

1. Online Booking

• Over 70% of vacation bookings happen online (Statista, 2024)

• For those under 40, the number rises to 80%+

• Even package tours are mostly booked via websites or OTAs (Booking, Expedia, etc.)

2. Printed Catalogs

• Still popular with the 50+ crowd and for complex trips (like cruises or long-hauls)

• Only 5–10% of bookings happen directly through catalogs

• Mostly used as inspiration or reference

YUMPU bridges the gap: A digital catalog offers the emotion of print with the functionality of digital—perfect for converting print readers into online buyers.

FAQ: Frequently Asked Questions About YUMPU for Travel Brands

How do I create an ePaper with YUMPU?
Just upload a PDF, customize the design, add interactive features, and publish.

💡 Here’s a detailed how-to guide

Is YUMPU free to use?
Yes! There’s a free basic version, with premium plans for advanced features.

Are YUMPU publications mobile-friendly?
Absolutely. All publications are optimized for smartphones and tablets.

How can an ePaper boost my reach?
By embedding it on your website, optimizing for SEO, and sharing on social media.

What are the advantages of YUMPU over traditional catalogs?
More visibility, interactivity, built-in analytics—and a modern presentation for your travel offers.

Why Flipbooks Are the Future?
Especially in an era of AI Overviews, having your own content channel is more important than ever. With YUMPU, you can create high-quality Flipbooks, secure long-term visibility, and reach new audiences.

You’ll engage both Digital Natives and traditional catalog readers—with a solution that unites both worlds.

👉 Try YUMPU for free and create your own interactive magazine today!